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| Seller Resources | ||||
Seller Resources Eight steps to selling your home How can a real estate agent help me sell my home How to price to sell and still make a profit Practicing good sellers etiquette Understanding the buyer Increasing your homes appeal Mortgage Calculator Contact me about selling a property |
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Luxury Home Specialist While I enjoy working with everyone from first time home buyers to seasoned movers, I am an Accredited Luxury Home Specialist. Click here to learn more. |
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![]() ![]() ![]() Seattle Chamber of Commerce West Seattle Chamber of Commerce Seattle Information Guide More |
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Eight steps to selling your home
How can a real estate agent help me sell my home? There are countless decisions to be made when selling a home, and many of them will significantly affect whether or not you make a profit and how much time it takes to sell your home. A real estate agent can offer specialized knowledge in research, marketing and negotiations to help you meet or exceed your goals. According to the National Association of REALTORS(r), 82 percent of home sales are the result of agent connections.A real estate agent will: • Serve as your advocate and representative when dealing with buyers, buyers' agents and service providers. • Help you establish a fair asking price that also meets your goals. • Advise you on how to present your home aesthetically to maximize its appeal to buyers. • Design a customized marketing plan that will promote your home 24 hours a day, seven days a week. Tactics can include the MLS, direct mail campaigns, flyers, yard signs, advertising, Internet listings and open houses. • Schedule and host open houses and home tours. • Screen all written offers and discuss their advantages and disadvantages. • Assist you in making counteroffers. • Prepare your closing documents. • Represent you at closing and mediate any last-minute obstacles to ensure a smooth, successful transaction. • Provide referrals to proven service providers, including title companies, inspectors, appraisers, pest control, moving companies and more. IMPORTANT TO NOTE: Real estate professionals can represent the seller, the buyer or both. When agents represent both parties, it is called dual agency. In some states, dual agency affects the real estate professional's fiduciary responsibilities to the seller. Keep in mind that real estate laws differ from state to state and even from locale to locale. For more in-depth answers, talk with a knowledgeable real estate professional and ask about local practices. Top How to price to sell and still make a profit The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent's knowledge of the overall market and what's selling - or not selling - will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won't leave money on the table.Here are some points to consider: Time. Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value). Value vs. Cost. Pricing your home to sell in a timely fashion requires some objectivity. It's important that you not confuse value with cost - in other words, how much you value your home versus what buyers are willing to pay for it. Don't place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors or granite countertops. Keep it simple. Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether. Top Practicing good seller's etiquette Let's face it: When your house goes on the market, you're not only opening the door to prospective buyers, but also sometimes to unknown vendors and naïve or unqualified buyers. As with any business transaction, there is an expected protocol to how sellers, buyers and their respective agents interact. Should you find yourself in a sticky situation, alert your agent so he or she can address and remedy the problem.The aggressive agent When your agent puts your house on the market, typically all promotional materials state clearly that your agent is the primary contact for buyers and buyers' agents. However, sometimes a buyer's agent will contact a seller directly to try to either win over their business or cut the seller's agent out of the deal. This is not reputable behavior and you should report it to your agent immediately if it happens to you. The unscrupulous vendor Have you ever started a business or moved into a new house and suddenly found your mailbox full of junk mail? Unfortunately, this also can happen when you put your house on the market. When you sell your home, it necessitates all kinds of new purchasing decisions and less-than-ethical vendors are keenly aware of this. Though MLS organizations enforce rules on how posted information is used, some companies have found ways to cull information from various sources to produce mass mailing lists. If you find yourself regularly emptying your mailbox of junk, let your agent know. He or she can tap the appropriate sources to prompt an investigation into the matter. The naïve buyer Yard signs, Internet listings and other advertisements can generate a lot of buzz for your home. Some prospective buyers - particularly first-timers - will be so buzzed to see your home that they'll simply drop by. If this happens, no matter how nice these unexpected visitors are, it's best not to humor their enthusiasm by discussing your home or giving an impromptu tour. Instead, politely let them know that your real estate agent is in charge of scheduling tours and provide them with the agent's contact information. If you attempt to handle these surprise visits on your own, you might inadvertently disclose information that could hurt you during negotiations down the road. Top As the seller, you can control three factors that will affect the sale of your home: * The home's condition * Asking price * Marketing strategy However, it's important to note that there are numerous other factors that influence a buyer, and you need to understand these consumer trends when you enter the sellers' market. The more your home matches these qualifications, the more competitive it will be in the marketplace. Your real estate agent can advise you on how to best position and market your home to overcome any perceived downsides. Location Unfortunately, the most influential factor in determining your home's appeal to buyers is something you can't control: its location. According to the National Association of REALTORS(r), neighborhood quality is the No. 1 reason buyers choose certain homes. The second most influential factor is commute times to work and school. Size While some buyers want to simplify their lives and downsize to a smaller home, home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s. Smaller homes typically appeal to first-time home buyers and "empty nesters," or couples whose children have grown up and moved out. Amenities Preferences in floor plans and amenities go in and out of fashion, and your real estate agent can inform you of the "hot ticket" items that are selling homes in your market. If your home lacks certain features, you can renovate to increase its appeal, but be forewarned: That's not always the right move. Using market conditions and activity in your neighborhood as a gauge, your agent can help you determine whether the investment is likely to help or hinder your profit margin and time on the market. Top Remember the 60-second rule: That's all the time you have to create a winning first impression. Here are some simple to significant ways to maximize your home's appeal. Exterior * Keep the grass cut and remove all yard clutter. * Weed and apply fresh mulch to flower beds. * Apply fresh paint to wooden fences. * Tighten and clean all door handles. * Clean windows inside and out. * Powerwash home's exterior. * Ensure all gutters and downspouts are firmly attached and functioning. * Paint the front door. * Buy a new welcome mat. * Place potted flowers near the front door. Interior * Evaluate the furniture in each room and remove anything that interrupts "the flow" or makes the room appear smaller. Consider renting a storage unit to move items off-site. * Clean and organize cabinets, closets and bookshelves. * Clean all light fixtures and ceiling fans. * Shampoo carpets. * Remove excessive wall hangings and knick-knacks. * Repair all plumbing leaks, including faucets and drain traps. * Make minor repairs (torn screens, sticking doors, cracked caulking). * Clean or paint walls and ceilings. * Replace worn cabinet and door knobs. * Fix or replace discolored grout. * Replace broken tiles. * Replace worn countertops. Special details for showings * Turn on all the lights. * Open all drapes and shutters in the daytime. * Keep pets secured outdoors. * Buy new towels for bathrooms. * Buy new bedding for bedrooms. * Replace old lamps or lampshades. * Play quiet background music. * Light the fireplace or clean out the ashes and light a candelabrum. * Infuse home with a comforting scent, such as apple spice or vanilla. * Set the dining room table for a fancy dinner party. * Vacate the property while it is being shown. Top |
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